“Fade Away,” a standout track from Matt Dent‘s 2012 album Welcome to the Sky, became even more memorable through its atmospheric music video. The production of the video was a collaborative effort, carefully crafted to visually capture the essence of the song. Filmed in and around Canberra, Australia, during the vibrant spring of 2012, the video featured picturesque landscapes that provided a fitting backdrop for the song’s reflective and emotional themes. The goal was to blend the haunting beauty of nature with the contemplative tone of the track, creating a visual narrative that enhanced the musical experience.
The video’s style and execution were a direct reflection of the song’s message, focusing on themes of introspection, transition, and the passage of time. With sweeping shots of Canberra’s natural beauty, the video utilized light and shadow to evoke a sense of nostalgia and longing, perfectly mirroring the mood of Fade Away. The carefully selected locations, combined with the mood-setting cinematography, played a crucial role in elevating the song’s impact.
The artistic merit of the video did not go unnoticed. In 2013, the Fade Away music video was nominated as a finalist in the prestigious Australian Independent Music Video Awards. This nomination placed the video alongside some of the most innovative and creative projects in the Australian music industry, solidifying its place as a noteworthy contribution to the independent music scene.
Produced as part of the launch of Dent’s LP Welcome to the Sky, the Fade Away video became a key piece in showcasing the emotional depth and artistic vision of both the artist and the creative team behind the project. Its nomination at the Australian Independent Music Video Awards further cemented its legacy as a standout achievement in Australian music video production.